Norwegian Reality Show “Farmen” Gives Tesla “Free Promotion” Worth Hundreds Of Thousands Of Euros

One of the most popular TV shows in Norway, “Farmen,” gave Tesla free promotion when the host Gaute Grøtta Grav and the participants arrived in five white Tesla Model S at the season premiere last month — according to various ad agency analyses, this could be a six-figure cost for Tesla [TSLA] if it was paid advertisement (which it certainly was not)
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